Mike says, “If you are thinking about making a movie and want to actually make some money from it, you should read these to understand the system. Not that you’ll get to use any of these tricks yourself, but merely to understand what you’re up against, and what the real game/business these folks are playing.”
Dumb Money – The madness of movie advertising.
The Midas Formula – How to create a billion-dollar movie franchise.
Nicole Kidman’s Knee – Or, how the insurance business runs Hollywood.
Gross Misunderstanding – Forget about the box office.
Paranoia for Fun and Profit – How Disney and Michael Moore cleaned up on Fahrenheit 9/11.
How To Finance a Hollywood Blockbuster – Start with a German tax shelter.
How Did Michael Eisner Make Disney Profitable? – Not with cartoons.
