PUSH Acquired by Lionsgate
It was announced today that Lionsgate acquired PUSH: FROM THE NOVEL BY SAPPHIRE for $5.5 million. The deal did not close until almost a week following the festival but it is, by all accounts, the largest acquisition of the festival. There are certain marketing challenges inherent in getting this film out there but, typically, powerful stories find a way of cracking the marketplace.
One of the champions of the film was OPRAH WINFREY. “I’ve never seen anything like it,” said Oprah Winfrey, “The moment I saw “Push: Based on the novel by Sapphire,” I knew I wanted to do whatever I could to encourage other people to see Tyler Perry, Mariah Carey and Lenny Kravitz. The deal was brokered by Cinetic’s John Sloss.
