Sony Pictures Worldwide Acquisitions has snapped up the North American rights to Morgan Spurlock’s documentary THE GREATEST MOVIE EVER SOLD. The documentary is about the world of product placement and was one of the titles with a good deal of heat leading up to the fest. The film will go through Sony Pictures Classics with the distribution planning for an April launch. The deal was negotiated by SPWA’s Scott Shooman and Micheal Helfand of CAA.
I loved Spurlock’s SUPERSIZE ME which was at the 2004 Sundance Film Festival. (I still have my poster with the little fat Ronald McDonald.) The guy totally knows how to market his product and get people interested in what he’s making. Undoubtedly, he brought a unique understanding to the concept of the underbelly of selling that infuses filmmaking. Like SUPERSIZE, I’m sure THE GREATEST MOVIE EVER SOLD will be rabidly consumed by documentary film lovers.